I just saw these ads from Durex that made me smile. You can click them to see larger versions. They depict the back of a fridge and the back of a television, and the writing at the bottom says, "Gel lubricant from Durex. Enjoy the other side."
Gel lube, of course, is designed to be used for anal sex. And, while Durex undoubtedly has a better ad campaign, if you're going to get some I recommend you buy Boy Butter.
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